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Occupation · SOC 13-1161

Market Research Analysts and Marketing Specialists

There are 899,580 jobs in the U.S. Median pay is $78,760 a year. The most jobs are in New York–Newark–Jersey City, NY–NJ.

Business & FinanceTypical education: Bachelor's degree
899,580
Jobs in the U.S.
People employed, May 2025
$78,760
Median pay a year
Middle half: $58,350–$108,310
82,000
Annual openings
10-year change: +7%
5,136
LCA filings, last 4 quarters
+24.3% from the prior 4 quarters

Metro areas with the highest employment

10 of 387 metro areas with BLS data for this occupation. LCA filings: Apr 2025–Mar 2026.

Metro areaEmploymentMedian payLCA filings
New York–Newark–Jersey City, NY–NJMedian pay $100,520 · LCA filings 1,42479,290$100,5201,424
Los Angeles–Long Beach–Anaheim, CAMedian pay $82,990 · LCA filings 60039,390$82,990600
Boston–Cambridge–Newton, MA–NHMedian pay $102,390 · LCA filings 24432,310$102,390244
Chicago–Naperville–Elgin, IL–INMedian pay $80,400 · LCA filings 23530,970$80,400235
San Francisco–Oakland–Fremont, CAMedian pay $123,250 · LCA filings 37724,120$123,250377
Washington–Arlington–Alexandria, DC–VA–MD–WVMedian pay $87,160 · LCA filings 17721,090$87,160177
Dallas–Fort Worth–Arlington, TXMedian pay $75,240 · LCA filings 14720,900$75,240147
Atlanta–Sandy Springs–Roswell, GAMedian pay $79,030 · LCA filings 9719,920$79,03097
Seattle–Tacoma–Bellevue, WAMedian pay $102,170 · LCA filings 39218,030$102,170392
Philadelphia–Camden–Wilmington, PA–NJ–DE–MDMedian pay $79,420 · LCA filings 9817,600$79,42098

Metro areas with the highest median pay

Median pay for this occupation in each metro area, May 2025.

Metro areaMedian payEmploymentLCA filings
San Jose–Sunnyvale–Santa Clara, CAEmployment 12,710 · LCA filings 374$141,96012,710374
San Francisco–Oakland–Fremont, CAEmployment 24,120 · LCA filings 377$123,25024,120377
Boston–Cambridge–Newton, MA–NHEmployment 32,310 · LCA filings 244$102,39032,310244
Seattle–Tacoma–Bellevue, WAEmployment 18,030 · LCA filings 392$102,17018,030392
New York–Newark–Jersey City, NY–NJEmployment 79,290 · LCA filings 1,424$100,52079,2901,424

Metro areas with the most LCA filings

Labor Condition Applications filed by employers with the U.S. Department of Labor, Apr 2025–Mar 2026. They’re used in the H-1B process and show filing history, not hires or current job openings.

Metro areaLCA filingsEmployers with LCA filingsEmployment
New York–Newark–Jersey City, NY–NJEmployers with LCA filings 943 · Employment 79,2901,42494379,290
Los Angeles–Long Beach–Anaheim, CAEmployers with LCA filings 412 · Employment 39,39060041239,390
Seattle–Tacoma–Bellevue, WAEmployers with LCA filings 109 · Employment 18,03039210918,030
San Francisco–Oakland–Fremont, CAEmployers with LCA filings 237 · Employment 24,12037723724,120
San Jose–Sunnyvale–Santa Clara, CAEmployers with LCA filings 179 · Employment 12,71037417912,710

Prevailing wage levels (H-1B and PERM)

The minimum yearly wage by level. Level I is entry level and Level IV is fully competent; an H-1B employer must pay at least the level that fits the job.

Metro areaLevel ILevel IILevel IIILevel IV
New York–Newark–Jersey City, NY–NJLevel II $85,467 · Level III $106,122 · Level IV $126,755$64,834$85,467$106,122$126,755
Los Angeles–Long Beach–Anaheim, CALevel II $75,546 · Level III $95,722 · Level IV $115,898$55,370$75,546$95,722$115,898
Boston–Cambridge–Newton, MA–NHLevel II $87,506 · Level III $109,616 · Level IV $131,726$65,395$87,506$109,616$131,726
Chicago–Naperville–Elgin, IL–INLevel II $72,238 · Level III $90,147 · Level IV $108,077$54,309$72,238$90,147$108,077
San Francisco–Oakland–Fremont, CALevel II $100,027 · Level III $130,458 · Level IV $160,909$69,576$100,027$130,458$160,909
Washington–Arlington–Alexandria, DC–VA–MD–WVLevel II $77,709 · Level III $98,176 · Level IV $118,664$57,221$77,709$98,176$118,664
Dallas–Fort Worth–Arlington, TXLevel II $66,269 · Level III $83,886 · Level IV $101,525$48,630$66,269$83,886$101,525
Atlanta–Sandy Springs–Roswell, GALevel II $66,622 · Level III $87,984 · Level IV $109,346$45,261$66,622$87,984$109,346
Seattle–Tacoma–Bellevue, WALevel II $90,043 · Level III $115,794 · Level IV $141,544$64,293$90,043$115,794$141,544
Philadelphia–Camden–Wilmington, PA–NJ–DE–MDLevel II $69,909 · Level III $89,107 · Level IV $108,306$50,710$69,909$89,107$108,306
San Jose–Sunnyvale–Santa Clara, CALevel II $116,085 · Level III $153,754 · Level IV $191,443$78,395$116,085$153,754$191,443

Source: U.S. Department of Labor, OFLC Online Wage Library, July 2026–June 2027.

Related majors

Majors most closely related to this occupation. International graduates: 2024–25 academic year.

MajorInternational graduatesSTEM OPT
MarketingCIP 52.14OPT · up to 12 months2,291OPT · up to 12 months
Public Relations, Advertising, and Applied CommunicationCIP 09.09OPT · up to 12 months957OPT · up to 12 months
Data AnalyticsCIP 30.71STEM OPT · up to 36 months8,130STEM OPT · up to 36 months

See Market Research Analysts and Marketing Specialists in every metro area

All 387 metro areas, pay in each, related majors, schools in each job market, and employers with LCA filing history.

Employers with LCA filings for this occupation

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Related occupations · Business & Finance

Accountants and AuditorsBusiness Operations Specialists, All OtherManagement AnalystsProject Management SpecialistsHuman Resources SpecialistsBuyers and Purchasing AgentsTraining and Development SpecialistsCompliance Officers

Sources: BLS Occupational Employment and Wage Statistics (OEWS), May 2025 · BLS Employment Projections 2025-35 · U.S. Department of Labor LCA disclosure data, Apr 2025–Mar 2026 · IPEDS 2024–25. Prevailing wages: U.S. Department of Labor, OFLC Online Wage Library, July 2026–June 2027. Methodology